First, make the business visible
Helping people find a small business starts with a useful website. A customer who knows your name should be able to recognise the business, check what you do and contact you. Clear, current service information gives you a foundation to build on.
Think about what nearby customers need
Someone who has never heard of you may search for a service, a problem or a location. If you serve a particular area, helping nearby customers find you includes making that service area clear. Describe where you actually work and what customers there can expect.
Give each page a useful purpose
A service page should help someone understand that service. A page about an area should contain relevant information about work there. Avoid creating pages that change a place name without adding anything useful.
Connect the information
Descriptive links help visitors move between related information. Keep important pages accessible through navigation and relevant page content, rather than making people guess where to look.
Agree what progress means
Before further work, decide what you want to learn and which evidence you can access. Search visibility is an ongoing question to investigate, not a promise that one change will produce a particular result.
Put the useful ideas to work.
We can help shape the pages, content and search foundations around your business.
Help customers find your business ↗