Bring the questions you hear
The questions customers ask on the phone or in person are valuable website material. Write down the recurring ones, including anything people often misunderstand.
Gather what already exists
For a new website or a website redesign, gather your logo files, service descriptions and photographs. If you have an existing site, note which pages still help customers and which cause confusion. Check who owns each asset and whether you can reuse it.
Think about the next action
Decide what a useful visitor action looks like: an enquiry, a call or finding the right location. The website structure should make that action clear.
You do not need a perfect brief
A few useful details are enough to start shaping the discussion. Missing content can be identified along the way, with responsibilities agreed before it becomes a blocker.
Put the useful ideas to work.
We can help shape the pages, content and search foundations around your business.
Website development for your business ↗