Start with the customer’s next question
A small business website should explain what you do, who you help and how to contact you. From there, the right pages depend on your customers’ questions: do you offer their service, cover their area and have the experience they need?
Say what you do, early
Use the words a customer would recognise. A short, specific explanation of your service gives the rest of the page a job to do. Let the visitor understand the offer before asking them to explore it.
Put the practical details within reach
Your service area, contact route and relevant operating details help people decide whether to take the next step. Keep these details consistent across the pages where they appear.
Give people something real to assess
Actual work, an honest explanation of your approach and useful answers can help someone judge whether your business is right for them. Only use testimonials, images and examples you can substantiate and have permission to share.
Make the next step straightforward
Tell people what the contact action does. If it starts an enquiry, call it an enquiry. A clear label and a short form can make the decision feel easier.
Put the useful ideas to work.
We can help shape the pages, content and search foundations around your business.
Website development for your business ↗