Explain the class before the schedule
Class cards describe the format and the kind of information a newcomer needs. The timetable link follows that context rather than replacing it.
/ Design study 31
Pilates studio website design.A concept with character.
A Pilates studio website concept that makes class formats, beginner information and the route to a timetable easy to understand.
Illustrative conceptWebsite & content direction
An original study for an imagined business. Concept names and logos are intentionally blurred. This is not a client project or a claim about business results.
Business typePilates studio
Study scopeDesign · Structure · Content
Concept identity
Soft clay tones, curved forms and generous type create a composed studio identity. The editorial opening gives way to a more structured class comparison, combining character with clarity.
01 / The starting pointA website with
A website with
a clear job to do.
The imagined brief
This concept is for a small Pilates studio with several class formats and a welcoming approach to new visitors. The website needs to explain the differences between classes, introduce the setting and help someone find the appropriate timetable or enquiry route without implying live availability.
The customer challenge
A timetable is not enough if a beginner cannot tell which class description fits their experience. The design provides context before the scheduling step.
02 / The design directionCharacter in
Character in
the details.
The atelier composition, colour palette and type direction give its visual identity. These choices support the way a customer explores the business.
Type & tone / Expressive serifFind your pace.
Make it yours.Aa Bb Cc · 0123456789
Paper#EDE3D8
Ink#4D433C
Accent#C3927B
Scene#D9C8B8
Give beginners a dedicated starting point
A short first-visit guide covers the studio’s practical arrangements and how to ask about the right class. It avoids universal suitability or health promises.
Connect booking only when ready
The layout accommodates a chosen booking provider. Until that is connected, the action should accurately describe an enquiry or timetable view rather than claim a reserved place.
03 / In your handConsidered for
Considered for
a smaller screen.
Class cards stack before the timetable. Time and booking information use readable rows rather than a compressed desktop calendar that requires sideways scrolling.
Sample website copy
A class starts with knowing what to expect
Explore the formats, read the first-visit information and find the route that makes sense for you. If you are unsure which class to ask about, the studio can explain the options before you book.
04 / The page planA place for every
A place for every
useful detail.
This proposed five-page structure follows the customer’s questions. Each page has a distinct purpose, with clear routes between discovering the business, understanding the offer and making contact.
01
Home
Introduce the studio and class routes.
02
Classes
Explain the different formats in a consistent order.
03
New to the studio
Answer practical first-visit questions.
04
Timetable
Present the current schedule through the agreed system.
05
The studio
Introduce the setting, people and contact details.
05 / Content & discoveryUseful to people.
Useful to people.
Clear to search.
Class-format pages provide useful distinctions for search and visitors. Schedule information needs an update process, and any instructor credentials or service claims must reflect the actual studio.
Pilates studioPilates classesbeginner Pilates class information
Proposed content topics for this imagined business, rather than measured search volumes or ranking claims.
01Why keep class descriptions separate from the timetable?
The description explains the experience; the timetable explains when it happens. Separating those tasks lets someone understand a format before comparing available sessions.
02How can the site support first-time visitors?
Provide practical arrival information, explain the booking process and give a clear way to ask questions. The wording should reflect the studio’s own arrangements rather than assumptions about every visitor.
Keep exploring
More in health & wellbeing.
Different businesses call for different choices. Explore another approach to the layout, content and customer journey.
What would a considered website look like for your business?
Talk about your website