Organise by visitor intent
Visit, what’s on and hire a space are separate starting points. Each route explains its own next action instead of leading every visitor to a general email address.
/ Design study 11
Community venue website design.A concept with character.
A community venue website concept that separates visiting, events and space-hire journeys while keeping the place’s character in view.
Illustrative conceptWebsite & content direction
An original study for an imagined business. Concept names and logos are intentionally blurred. This is not a client project or a claim about business results.
Business typeCommunity venue
Study scopeDesign · Structure · Content
Concept identity
An earthy modular grid gives each use a recognisable home. Architectural shapes and generous room illustrations connect the sections visually without making every service look identical.
01 / The starting pointA website with
A website with
a clear job to do.
The imagined brief
This imagined neighbourhood venue combines places to gather, occasional events and rooms available for hire. Its website needs to help a visitor work out whether to drop in, attend something or enquire about a space. The brief calls for a welcoming tone supported by very practical information.
The customer challenge
Different uses of the same building can become a confusing list of activities. The concept groups information around the reason someone is visiting, then introduces the relevant room, event or contact route.
02 / The design directionCharacter in
Character in
the details.
The grid composition, colour palette and type direction give its visual identity. These choices support the way a customer explores the business.
Type & tone / Clear contemporary typeFind your
.Aa Bb Cc · 0123456789
Paper#E8EADF
Ink#374335
Accent#BC6D46
Scene#C4CFB6
Give rooms useful specifications
Room pages would combine approved images with capacity, layout, facilities and access information supplied by the venue. Atmosphere and suitability need to be considered together.
Make event status maintainable
Event cards have clear dates and a defined destination. A live version would require an owner for updates so expired events are not presented as current opportunities.
03 / In your handConsidered for
Considered for
a smaller screen.
The three visitor routes stack above the longer story. Room specifications become short labelled rows, with the enquiry action following the details rather than floating over them.
Sample website copy
A space for what brings you together
A meeting, a workshop or time with your neighbours can ask different things of a room. Explore the spaces, check the practical details and tell us what you are planning. The right starting point is the way you want to use the place.
04 / The page planA place for every
A place for every
useful detail.
This proposed five-page structure follows the customer’s questions. Each page has a distinct purpose, with clear routes between discovering the business, understanding the offer and making contact.
01
Home
Show the three main ways to use the venue.
02
Visit
Explain the location and day-to-day visiting details.
03
What’s on
Present verified current events and their next steps.
04
Space hire
Describe rooms, facilities and enquiry requirements.
05
Our place
Introduce the venue’s purpose and approach.
05 / Content & discoveryUseful to people.
Useful to people.
Clear to search.
Room-hire pages would answer specific planning questions, while event pages would contain current dates and details. Those distinct purposes are more useful than repeating the venue introduction everywhere.
community venueroom hirelocal events space
Proposed content topics for this imagined business, rather than measured search volumes or ranking claims.
01Should all venue enquiries use one route?
A shared system can still offer purpose-specific forms. A room-hire enquiry needs different prompts from a visiting question, so the concept makes that distinction before someone starts typing.
02What makes a useful room page?
Clear images, layout information, confirmed facilities and relevant access details help someone assess fit. Capacity and availability must come from the actual venue rather than be implied by the design.
Keep exploring
More in hospitality.
Different businesses call for different choices. Explore another approach to the layout, content and customer journey.
What would a considered website look like for your business?
Talk about your website