Name the audience in navigation
Landlords, rental homes and tenant information are explicit destinations. Visitors can identify their route without interpreting broad labels such as solutions or expertise.
/ Design study 15
Letting agent website design.A concept with character.
A letting agent website concept with separate landlord and tenant journeys, practical property details and a clear enquiry structure.
Illustrative conceptWebsite & content direction
An original study for an imagined business. Concept names and logos are intentionally blurred. This is not a client project or a claim about business results.
Business typeLetting agent
Study scopeDesign · Structure · Content
Concept identity
A structured green interface uses clear labels and compact information panels. Rounded key-inspired artwork softens the functional layout without obscuring the tasks people came to complete.
01 / The starting pointA website with
A website with
a clear job to do.
The imagined brief
is an imagined letting agency serving landlords and people looking for a home to rent. These audiences need different information, so the site starts by letting visitors choose their route. The brief also makes room for existing tenants, who may arrive looking for a specific practical contact rather than a new property.
The customer challenge
Mixing landlord promotions, rental listings and tenant support creates unnecessary friction. The information architecture separates those needs while keeping the agency identity and contact details consistent.
02 / The design directionCharacter in
Character in
the details.
The service composition, colour palette and type direction give its visual identity. These choices support the way a customer explores the business.
Type & tone / Clear contemporary typeA clearer way
to let and rent.Aa Bb Cc · 0123456789
Paper#EEF0E8
Ink#243F3A
Accent#BCCB69
Scene#C5D4C8
Explain management scope
The landlord page has space to distinguish the actual services available. Comparison content describes responsibilities and process instead of assuming that all management arrangements include the same work.
Keep existing-tenant help visible
A dedicated information page can show the correct reporting channels and routine guidance. Its links should reflect the agency’s real support process rather than imply an emergency service.
03 / In your handConsidered for
Considered for
a smaller screen.
Audience routes become full-width links. Listing facts retain a simple label-and-value format, and support contact details remain readable without opening several navigation layers.
Sample website copy
Start with the information you need
Looking for a rental home, exploring help with a property, or already renting through the agency? Choose your route to find the relevant details and a clear way to continue the conversation.
04 / The page planA place for every
A place for every
useful detail.
This proposed five-page structure follows the customer’s questions. Each page has a distinct purpose, with clear routes between discovering the business, understanding the offer and making contact.
01
Home
Offer clear entry points for each audience.
02
Rental homes
Present the current property collection.
03
For landlords
Explain letting and management options.
04
Tenant information
Provide practical routes for existing tenants.
05
Contact
Direct enquiries to the relevant team or channel.
05 / Content & discoveryUseful to people.
Useful to people.
Clear to search.
Landlord services and rental listings receive separate page topics. Tenant guidance answers actual operational questions and links to the appropriate contact route, supporting a useful site beyond initial discovery.
letting agentproperty management servicesrental property enquiries
Proposed content topics for this imagined business, rather than measured search volumes or ranking claims.
01Why separate tenant and landlord content?
Their tasks and questions are different. Separate pages make navigation simpler and allow each service explanation to be specific rather than attempting to answer every visitor in one paragraph.
02Should a rental enquiry look like a confirmed application?
No. The form should explain its purpose and what happens next. An expression of interest, a viewing request and a formal application are different stages.
Keep exploring
More in property & interiors.
Different businesses call for different choices. Explore another approach to the layout, content and customer journey.
What would a considered website look like for your business?
Talk about your website