/ Design study 52

Walking tours website design.A concept with character.

A walking tour website concept that helps visitors compare routes, understand the experience and prepare for time on foot.

Illustrative conceptWebsite & content direction

An original study for an imagined business. Concept names and logos are intentionally blurred. This is not a client project or a claim about business results.

Business typeWalking tours

Study scopeDesign · Structure · Content

Concept identity

Map-like lines and editorial story cards create a sense of exploration. A restrained green palette lets route accents and readable tour descriptions guide attention.

01 / The starting point

A website with
a clear job to do.

The imagined brief

imagines a small guided-walk business introducing visitors to the stories of a place. The website should make each route feel distinctive while explaining the practical experience: its subject, pace, meeting arrangements and the questions someone should ask before taking part.

The customer challenge

Atmospheric city imagery does not tell a visitor whether a walk suits them. The concept pairs narrative introductions with a stable set of practical tour details.

02 / The design direction

Character in
the details.

The journal composition, colour palette and type direction give its visual identity. These choices support the way a customer explores the business.

Type & tone / Clear contemporary typeSee the city. A little differently.Aa Bb Cc · 0123456789

Paper#EDF0DF

Ink#354947

Accent#D89C59

Scene#BFD0C4

DECISION 01

Explain the route’s character

Each tour opens with the stories and places it explores. This provides a meaningful comparison beyond a short title and a generic city photograph.

DECISION 02

Make practical details scannable

Duration, route context and meeting arrangements have their own labelled area. The actual operator would supply these details, including any access considerations relevant to the route.

DECISION 03

Connect guides with walks

Editorial notes introduce themes that appear on the tours. They can satisfy curiosity independently while offering a relevant route for readers who want to explore further.

03 / In your hand

Considered for
a smaller screen.

Tour facts appear before long editorial passages. The route illustration supports the story, while meeting information remains readable text that can be revisited easily.

Sample website copy

There is more in a familiar street

A doorway, a small detail or an overlooked corner can change the way you see a place. Explore the walk descriptions to find the stories that interest you and understand what the route involves.

04 / The page plan

A place for every
useful detail.

This proposed five-page structure follows the customer’s questions. Each page has a distinct purpose, with clear routes between discovering the business, understanding the offer and making contact.

Home

Introduce the walks and the approach to exploring.

Our walks

Compare routes by subject and experience.

Walk detail

Combine the story with practical participation details.

City notes

Share original place-based editorial content.

Private walks

Invite a group or tailored-walk enquiry.

05 / Content & discovery

Useful to people.
Clear to search.

Distinct route pages and original city stories provide useful search subjects. Place names should reflect real routes, with no duplicated destination pages created solely to capture additional locations.

guided walking tourscity walking tourprivate walking tour enquiry

Proposed content topics for this imagined business, rather than measured search volumes or ranking claims.

What helps visitors choose a walking tour?

A clear subject, practical route information and an honest description of the experience. Those details help someone compare options and ask relevant questions before booking.

Should access information be generic?

No. It should reflect the particular route and the operator’s knowledge. A clear enquiry route is useful for needs that cannot be answered by a brief description.

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