Make support information direct
Service pages explain who the work is for and how to enquire. Their language prioritises clarity and avoids implying immediate help or universal eligibility.
/ Design study 53
Local charity website design.A concept with character.
A local charity website concept that gives support information, volunteering and the organisation’s work clear and respectful routes.
Illustrative conceptWebsite & content direction
An original study for an imagined business. Concept names and logos are intentionally blurred. This is not a client project or a claim about business results.
Business typeLocal charity
Study scopeDesign · Structure · Content
Concept identity
An open two-column layout pairs organic illustration with concise explanations. Leaf green and warm paper tones create continuity across practical service pages and organisational stories.
01 / The starting pointA website with
A website with
a clear job to do.
The imagined brief
imagines a local charity connecting people with community support and opportunities to contribute. The website must serve people seeking information as well as potential volunteers and supporters. Its central task is to explain the actual work clearly, without asking visitors to interpret a broad mission statement before finding a useful route.
The customer challenge
Fundraising messages can overwhelm service information. This concept gives help-seeking and contributing separate, visible entry points and uses respectful language throughout.
02 / The design directionCharacter in
Character in
the details.
The split composition, colour palette and type direction give its visual identity. These choices support the way a customer explores the business.
Type & tone / Expressive serifCloser together.
Stronger locally.Aa Bb Cc · 0123456789
Paper#EDF0DC
Ink#3D563E
Accent#BEC778
Scene#C7D0AD
Explain the contribution
Volunteering content describes the kinds of involvement available and the next stage in the process. It gives readers useful context before requesting an expression of interest.
Connect stories with evidence
Stories and organisational information have space for attributable detail. Any future impact claims should explain their source and period rather than appearing as decorative counters.
03 / In your handConsidered for
Considered for
a smaller screen.
The two primary routes become separate full-width links. Help-seeking content stays concise, with contact information following the relevant explanation rather than appearing only in the footer.
Sample website copy
Find the right starting point
You may be looking for information, hoping to contribute your time or learning about the work nearby. Choose the route that fits your reason for visiting and find a clear explanation of what happens next.
04 / The page planA place for every
A place for every
useful detail.
This proposed five-page structure follows the customer’s questions. Each page has a distinct purpose, with clear routes between discovering the business, understanding the offer and making contact.
01
Home
Introduce the work and main visitor routes.
02
Find information
Explain the actual support and enquiry process.
03
Our work
Describe programmes and their purposes.
04
Volunteer
Explain opportunities and how to express interest.
05
About & contact
Provide organisational context and practical details.
05 / Content & discoveryUseful to people.
Useful to people.
Clear to search.
Programme pages should answer actual service questions, with clear geographic scope and eligibility where relevant. Organisational content supports trust through factual detail rather than unsupported claims.
local community supportlocal charity volunteeringcommunity charity
Proposed content topics for this imagined business, rather than measured search volumes or ranking claims.
01Why separate support and volunteering routes?
They involve different needs and expectations. Clear entry points help visitors reach relevant information without moving through unrelated appeals or organisational detail.
02How should charity impact be presented?
With real evidence and enough context to understand it. This illustrative study does not invent beneficiaries, results, registration details or impact statistics.
Keep exploring
More in community & learning.
Different businesses call for different choices. Explore another approach to the layout, content and customer journey.
What would a considered website look like for your business?
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