Explain the brief behind the image
Each proposed project story introduces the home, the original constraint and the design response. Plans and photographs would be captioned rather than left as an unexplained carousel.
/ Design study 01
Architecture website design.A concept with character.
An architecture website concept that pairs generous project stories with a clear path from an initial idea to a design conversation.
Illustrative conceptWebsite & content direction
An original study for an imagined business. Concept names and logos are intentionally blurred. This is not a client project or a claim about business results.
Business typeArchitecture
Study scopeDesign · Structure · Content
Concept identity
A stone palette, architectural linework and broad horizontal compositions echo the proportions of a drawing set. The restrained typography gives project descriptions the same importance as the visual work.
01 / The starting pointA website with
A website with
a clear job to do.
The imagined brief
An imagined residential architecture practice needs a website that welcomes homeowners as well as design-aware clients. The brief centres on extensions, renovations and new homes. Visitors should understand the practice’s visual language, recognise a project similar to their own and know what information to bring to a first conversation.
The customer challenge
A portfolio can look beautiful while leaving a homeowner unsure about the service. This concept connects the imagery to the decisions behind each project, so browsing gradually answers questions about suitability, process and scope.
02 / The design directionCharacter in
Character in
the details.
The editorial composition, colour palette and type direction give its visual identity. These choices support the way a customer explores the business.
Type & tone / Clear contemporary typeSpaces for
the way you live.Aa Bb Cc · 0123456789
Paper#EEEAE1
Ink#303E35
Accent#A89670
Scene#D8D4C6
Separate the main project types
Extensions, whole-home renovations and new-build homes receive distinct introductions. A visitor can enter through the service that fits their situation without understanding architectural terminology.
Make the first conversation concrete
The enquiry route asks for the property type, broad location and what the owner hopes to change. Drawings and budget discussions belong in the subsequent agreed process, not an intimidating first form.
03 / In your handConsidered for
Considered for
a smaller screen.
Project images become a single reading sequence with captions directly underneath. The project type and enquiry link stay easy to find without a horizontal gallery gesture.
Sample website copy
A home that works around you
More space is only part of the question. A useful starting point is how you move through your home, where the light falls and what daily life asks of each room. Tell us what is working and what you would like to change.
04 / The page planA place for every
A place for every
useful detail.
This proposed five-page structure follows the customer’s questions. Each page has a distinct purpose, with clear routes between discovering the business, understanding the offer and making contact.
01
Home
Introduce the practice through its approach to everyday living.
02
Residential projects
Organise project stories by the type of home and work.
03
Extensions & renovations
Explain the design service and common starting points.
04
Our process
Show the proposed stages and the client’s role.
05
Start a project
Invite a short, useful description of the property and ambition.
05 / Content & discoveryUseful to people.
Useful to people.
Clear to search.
Service pages would address the different kinds of residential project. Real project stories could support those pages with specific design context; invented locations or planning outcomes would add no useful evidence.
residential architecthouse extension architecthome renovation design
Proposed content topics for this imagined business, rather than measured search volumes or ranking claims.
01Should an architect’s website lead with projects or services?
This direction uses projects to communicate character, then places the relevant service beside each story. A homeowner should be able to move from a space they like to an explanation of how similar work begins.
02What would a complete project story include?
The content model allows for a verified brief, existing conditions, drawings, photographs and commentary on the design decisions. Permissions and factual project details would be confirmed before any real work is published.
Keep exploring
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