Start with the situation
Entry cards describe the decision a visitor is facing. Each leads to a relevant service explanation rather than asking them to choose an unfamiliar consulting discipline.
/ Design study 10
Business consultancy website design.A concept with character.
A business consultancy website concept built around recognisable decisions, focused service explanations and a useful first conversation.
Illustrative conceptWebsite & content direction
An original study for an imagined business. Concept names and logos are intentionally blurred. This is not a client project or a claim about business results.
Business typeBusiness consultancy
Study scopeDesign · Structure · Content
Concept identity
An organised lavender grid gives the site a composed, analytical character. Short statements sit beside diagrams of priorities and decisions, with enough white space to let a busy owner scan before reading more.
01 / The starting pointA website with
A website with
a clear job to do.
The imagined brief
This imagined independent consultancy works with owners who need to make a business decision but may not know which consulting service to ask for. The website should translate the offer into familiar situations: a change in direction, a growing team or an operation that has become difficult to manage.
The customer challenge
Broad language about transformation can conceal the actual work. The design challenge is to explain what a conversation and a piece of consulting support could involve without promising a commercial outcome.
02 / The design directionCharacter in
Character in
the details.
The grid composition, colour palette and type direction give its visual identity. These choices support the way a customer explores the business.
Type & tone / Clear contemporary typeA clearer
way forward.Aa Bb Cc · 0123456789
Paper#E9EAF2
Ink#252941
Accent#756BE5
Scene#D3D5E6
Show the shape of an engagement
Service pages outline the starting information, the conversations involved and the possible deliverables. Responsibilities and scope are clearer than an abstract list of benefits.
Use evidence with permission
A future work section would explain actual constraints and the consultant’s contribution. No invented client logos, growth figures or unattributed testimonials are used to make the concept look established.
03 / In your handConsidered for
Considered for
a smaller screen.
The decision grid becomes a vertical list. Each card includes enough explanation to make sense without a hover interaction or a diagram on the opposite side of the screen.
Sample website copy
When the next step is not obvious
There may be several sensible directions and limited time to explore them. Start with the decision in front of you. A clear account of the business, its constraints and the options already considered gives the conversation somewhere useful to begin.
04 / The page planA place for every
A place for every
useful detail.
This proposed five-page structure follows the customer’s questions. Each page has a distinct purpose, with clear routes between discovering the business, understanding the offer and making contact.
01
Home
Connect common owner questions with relevant support.
02
Business direction
Explain work on priorities and strategic choices.
03
Ways of working
Describe operational review and team conversations.
04
Approach
Set expectations for collaboration and deliverables.
05
Talk to us
Capture the decision or difficulty the owner wants to discuss.
05 / Content & discoveryUseful to people.
Useful to people.
Clear to search.
The proposed content separates strategic direction from operational review. Each page would explain its own service in plain language, with related questions linking back to the appropriate enquiry route.
small business consultancybusiness strategy supportoperational business review
Proposed content topics for this imagined business, rather than measured search volumes or ranking claims.
01How can a consultancy website avoid sounding vague?
Describe the situations in which someone might ask for help, the work that follows and the information needed to begin. Specific deliverables give a visitor more to assess than broad claims about growth.
02Does the concept need a long discovery form?
No. The initial form asks for the business context and the decision at hand. Detailed commercial information can be discussed through an appropriate channel after the enquiry is reviewed.
Keep exploring
More in professional services.
Different businesses call for different choices. Explore another approach to the layout, content and customer journey.
What would a considered website look like for your business?
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